Profile

PROFILE

Accomplished marketing executive focused on providing clients strategic and creative communication initiatives that meet/exceed business and marketing objectives. A proven track record of driving strategic direction, providing great creative instinct, and fostering long-term client and agency relationships through superior account management.

Specializing in integrated campaigns in the restaurant, CPG, tourism/hospitality, built world and consumer healthcare industries that include, but are not limited to: product and brand launches, virtual reality, design, broadcast, digital, website development, point of purchase, SEM, social, display, print, radio, out of home, direct mail, email and collateral.

SKILLS

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Skills

HIghlights

HIGHLIGHTS

Driving the development of a St. Jude virtual reality (VR) experience
Leading/led the rebranding and website development of several brands in various industries
Sold in an Alexa Skill to the University of Michigan Medicine
Participated in the strategy, quality content framework development and launch of the Indiana University (IU) Health social initiative with increased monthly Facebook traffic by 108.8% and monthly Twitter traffic by 16.6%
Led a complete menu restructure and design update for Village Inn Restaurants
Implemented a new product launch with Turtle Wax for their Rinse Free Wash and Wax
Led native language SEM campaign to drive prospective patients to IU Health International Patient Services. Exceeded client goal to attribute 5 patient referrals directly to marketing efforts by July of 2014 six-fold